smirnoff summer - connect marketing and sales touchpoints

Summer of Smirnoff Scan On POS materials Promotion Terms and Conditions (the "Promotion")

Promoter:

(1) Republic of Ireland – Diageo Ireland Unlimited Company, St. James’s Gate, Dublin 8, Ireland

1. The Promotion is open to all residents of Northern Ireland and/or the Republic of Ireland aged 18 or over.

2. Employees of the Promoter and its affiliate companies, their families and anyone deemed to be professionally involved with or connected to the Promotion are not permitted to enter the Promotion.

3. The Promotion is free to enter and no purchase necessary. Mobile data charges may apply, please check with your mobile operator if you are unsure.

4. To enter the Promotion, you must scan the QR code on the Smirnoff Summer Festival themed POS (point of sale) material in all participating retail, convenience, independent and wholesale stores across the Republic of Ireland or Northern Ireland, or visit https://hashting.promo/smirnoffretailer/SMIRNOFF6. Once you scan the QR code, you will be brought to a microsite https://hashting.promo/smirnoffretailer/SMIRNOFF6 where you will select where you have seen this promotion with a choice of retail store(s). You will then enter your first name, last name, date of birth, region, mobile number and email address. There are multiple prizes to be won, as detailed in these terms and conditions. The promotional period is from 20^th April to 24^th May 2025 for SuperValu/Centra, 20^th April to 20th August 2025 for Tesco, 20^th April to 20^th July for Dunnes, Spar, Eurospar, Londis, Mace, Maxol, Fresh, XL and 20^th April to 31^st July 2025 for all other retailers. Any entries outside the promotional period will be void and will not be entered into the Promotion

5. The winners will be decided following correct submission in accordance with these terms and conditions by an electronic random draw mechanic.

6. One entry only per mobile number, per week will be accepted into the promotion during the promotional period.

7. There will be 14 total winners of the prizes listed below, allocated as follows:

a. There will be 3 winners for Tesco

b. There will be 2 winners for Dunnes

c. There will be 4 winners for SuperValu/Centra

d. There will be 2 winners for Spar, Eurospar, Londis, Mace, Maxol, Fresh or XL.

e. There will be 3 winners for All other Retailers

8. Prizes:

a. Tesco Prize – 3 winners – Each winner will receive 1 Pair of Weekend Camping Tickets to Electric Picnic 2025:

i. When asked which retailer you saw this promotion in, select ‘Tesco’, you will be entered into the draw for this prize. If you select another option, you will be entered into another prize draw as detailed in these terms and conditions.

ii. There will be 3 winners of this prize which comprises two weekend camping tickets (one for the winner and one for your nominated companion) to attend Electric Picnic 29^th – 31^st August 2025. Dinner, drinks and travel expenses are not included in the prize. Note: Prize winners must be over 18 and any nominated companion must also be over 18. Electric Picnic’s terms and conditions will fully apply to the promotion tickets. These terms and conditions are available on the Electric Picnic website ( www.electricpicnic.ie).

b. Spar, Eurospar, Londis, Mace, Maxol, Fresh or XL Prize – 2 winners – Each winner will receive 1 Pair of weekend camping tickets to All Together Now:

i. When asked which retailer you saw this promotion in, select ‘Spar or Eurospar, Londis, Mace, Maxol, Fresh or XL, you will be entered into the draw for this prize. If you select another option, you will be entered into another prize draw as detailed in these terms and conditions.

ii. There will be 2 winners of this prize which comprises two weekend camping tickets (one for the winner and one for your nominated companion) to attend All Together Now 31^st July – 3rdAugust 2025. Dinner, drinks and travel expenses are not included in the prize. Note: Prize winners must be over 18 and any nominated companion must also be over 18. The event organiser’s terms and conditions will fully apply to the promotion tickets.

c. SuperValu & Centra – 4 Winners – Each winner will receive 1 Pair of weekend tickets to Forbidden Fruit 31st May 2025 to 1st June 2025

i. When asked which retailer you saw this promotion in, select ‘SuperValu/Centra’, you will be entered into the draw for this prize. If you select another option, you will be entered into another prize draw as detailed in these terms and conditions.

ii. There will be 4 winners of this prize which comprises 2 weekend tickets (one for the winner and one for your nominated companion) to attend Forbidden Fruit 31st May 2025 to 1st June 2025. Dinner, drinks and travel expenses are not included in the prize. Note: Prize winners must be over 18 and any nominated companion must also be over 18. The event organiser’s terms and conditions will fully apply to the promotion tickets

d. Dunnes – 2 Winners - Each winner will receive 1 Pair of Weekend Glamping tickets to All Together Now 31^st July – 3rdAugust 2025

i. When asked which retailer you saw this promotion in, select ‘Dunnes’, you will be entered into the draw for this prize. If you select another option, you will be entered into another prize draw as detailed in these terms and conditions.

ii. There will be 2 winners of this prize which comprises 2 weekend glamping tickets (one for the winner and one for your nominated companion) to attend All Together Now 31^st July – 3rdAugust 2025. Dinner, drinks and travel expenses are not included in the prize. Note: Prize winners must be over 18 and any nominated companion must also be over 18. The event organiser’s terms and conditions will fully apply to the promotion tickets.

e. All other retailers – 3 Winners – Each winner will receive a pair of tickets to Robbie Williams on August 23^rd 2025 in Croke Park:

i. When asked which retailer you saw this promotion in, select Other Retailer, you will be entered into the draw for this prize. If you select another option, you will be entered into another prize draw as detailed in these terms and conditions.

ii. There will be 3 winners of this prize which comprises two tickets (one for the winner and one for your nominated companion) to attend Robbie Williams on August 23^rd 2025 in Croke Park.

iii. Dinner, drinks and travel expenses are not included in the prize. Note: Prize winners must be over 18 and any nominated companion must also be over 18. The event organiser’s terms and conditions will fully apply to the promotion tickets.

9. The winner and any companions, who must travel with the winner, must be over 18. The Winners and companions must comply with all Republic of Ireland government travel guidelines and/or restrictions in place from time to time.

10. To the maximum extent permitted by law, the Promoter shall not be liable for any loss and/or personal injury suffered by or to the winner and/or any of their companions that occurs as a result of the winner’s and/or their companions’ participation in the prize. The winner shall be responsible for any damage to any hotel or other venue (including their contents) visited by the winner and any companions throughout the trip caused by their deliberate or negligent act or omission.

11. Prize draws, allocations, and dates:

a. The prize draws will take place on:

i. May 26^th 2025 for SuperValu/Centra

ii. July 21^st 2025 for Dunnes, Spar, Eurospar, Londis, Mace, Maxol, Fresh or XL

iii. August 1^st 2025 for all other Retailers

iv. August 21^st 2025 for Tesco.

b. Winners will be contacted by telephone, SMS or by email on or before:

i. May 26^th 2025 for SuperValu/Centra and will have until 23:59 May 27^th 2025 to claim their prize.

ii. July 21^st 2025 for Dunnes, Spar, Eurospar, Londis, Mace, Maxol, Fresh or XL and will have until 23:59 July 22^nd 2025 to claim their prize.

iii. August 1^st 2025 for all other Retailers and will have until 23:59 August 2^nd 2025 to claim their prize

iv. August 21^st 2025 for Tesco and will have until 23:59 on 22^nd August 2025 to claim their prize.

c. If any winner does not claim their prize, we reserve the right to award their prize to another winner using the same process as set out above.

12. The Promoter will use your personal information only in accordance with these terms and conditions and our privacy policy which can be found at https://footer.diageohorizon.com/dfs/assets/www.diageo.com/PrivacyPolicy_en.html?locale=en-gb. The Promoter will only use your personal information for the purpose of carrying out the Promotion. Where the Promoter is not responsible for the fulfilment of or delivery of the prize, the Promoter shall share your personal information with VERVE MARKETING LTD who is responsible for the fulfilment of and delivery of the prize.

13. Subject to paragraph 15 and without prejudice to the Promoter’s data protection obligations under relevant law, the Promoter shall make available, upon receipt of a written request (which includes a stamped addressed envelope for such a response) to ‘Summer of Smirnoff Promotion, Verve Marketing, 11-15 Erne Street Upper, Dublin 2, D02 DY88, Ireland’ the winners’ surname and county, and (if applicable) the winning entry.

14. Entrants to the Promotion can, at any time (including at or before the time of entry), object to all or some of their personal information being made available in accordance with paragraph 13 by writing to ‘Summer of Smirnoff Promotion, Verve Marketing, 11-15 Erne Street Upper, Dublin 2, D02 DY88, Ireland’. However, the Promoter shall provide the information set out in paragraph 13 upon request from such competent authorities (including the Advertising Standards Authority).

15. The Promoter does not accept responsibility for entries or claims that are delayed or not received due to transmission, network or software problems or any other reason beyond the Promoter’s control. The promoter accepts no responsibility for network, or hardware or software incompatibilities or errors or failures in entering the promotion.

16. The winners may be asked to take part in publicity.

17. The Promoter reserves the right to withdraw, amend or terminate (temporarily or permanently) these terms and conditions or the Promotion with or without prior notice where it becomes necessary to do so due to any unforeseen circumstances outside their reasonable control (including, without limitation, in the case of anticipated, suspected or actual fraud or in the event of technical or other difficulties that might compromise its integrity).

18. Entries that contain any offensive or inappropriate content will be deleted and disqualified at the Promoter’s discretion.

19. No correspondence will be entered into concerning the result and the Promoter’s decision in all matters relating to the Promotion is final.

20. The Promoter and their agents accept no responsibility for entries that are not received for any reason or difficulties experienced in submitting an entry to this Promotion and proof of submission will not be accepted as proof of delivery.

21. While nothing in these terms and conditions will limit the Promoter’s liability for death or personal injury caused by its negligence or for fraud, the Promoter will not be legally responsible to entrants or winners for any losses that were not foreseeable to the Promoter or to the entrant at the time of entry to the Promotion or which are caused by a third party.

22. This Promotion and these terms and conditions are governed by Irish law and subject to the non-exclusive jurisdiction of the Irish Courts.

23. Entrants are deemed to have accepted these terms and conditions by participating in this Promotion.

24. Promoter: Diageo Northern Ireland Limited, 3 Capital House, 3 Upper Queen St, Belfast BT1 6FB OR Diageo Ireland Unlimited Company T/A Diageo Ireland, St James’s Gate, Dublin 8, Ireland.